i can haz checking account?

While wandering around the ASU Memorial Union this afternoon, I walked past this sign. I then reversed myself and went back to inspect the sign and was a bit horrified when I realized that it is an ad for the Arizona State University Credit Union.

It’s becoming clear to me that digital culture is an entire discourse deserving of study. The other day I heard an AP radio news report about the number of hits a video on YouTube had received. Today I saw this integrated into an ad for a University credit union. I’d love to see more, I think, no matter how much I cringe when I do.